Turning assets into income: Outdo COO featured in NewStart

The opportunity hiding in plain sight

For councils and other major asset owners, there can be significant untapped commercial potential within existing estates.

Roundabouts, lampposts, bridges, boundary and welcome signs, car parks, buildings and areas of unused land can all present opportunities for carefully planned advertising and sponsorship.

As Richard explains in NewStart, establishing these programmes takes more than simply identifying available space. Asset owners need to understand which locations have genuine commercial value, secure stakeholder support, build the right inventory and – crucially – take that proposition effectively to advertisers.

Done well, the result is a new revenue stream created from assets that organisations already own.

From assets to sustainable revenue

That’s exactly the opportunity we help asset owners unlock at Outdo.

We combine OOH advertising expertise, commercial strategy and sales to identify the assets with the greatest potential and turn them into viable media opportunities – creating value for asset owners while providing advertisers with high-quality ways to reach audiences.

And the opportunity goes beyond local government. Any organisation with a substantial physical estate could be sitting on unrealised media value.

Congratulations to Richard on the NewStart feature and, more importantly, on putting an increasingly important conversation about smarter revenue generation firmly on the agenda.

Could your assets be generating more? Talk to Outdo about unlocking their commercial potential.

Read the full article here

Talk to our Team

Find out more

‍