Outdo Secures New TfL Underground Advertising Portfolio

Following a number of recent local authority contract wins across the UK, which have expanded our portfolio of lamppost banner, boundary sign and roundabout advertising networks, we are pleased to announce the award of a new contract to operate poster advertising across Transport for London (TfL) Underground station sites.

The agreement expands our London portfolio and provides businesses with access to high-footfall locations used by millions of commuters every week. While Underground advertising has traditionally been associated with national brands and large marketing budgets, we are committed to making these sites accessible to a broader range of advertisers, including SMEs and local businesses.

The new sites will enable businesses to target audiences close to where they operate, helping them build awareness, drive footfall and connect with local communities through impactful out-of-home advertising.

Commenting on the contract award, Mike Brennan, CEO, said:

"We're delighted to have secured this new TfL contract and to further strengthen our presence in London.
One of the most exciting aspects of this opportunity is the ability to bring Underground advertising within reach of local businesses. These sites offer a highly visible platform in communities beyond central London, allowing businesses to connect with audiences in a trusted and impactful environment.
As a business, we've always been passionate about making out-of-home advertising more accessible, and this contract allows us to continue doing exactly that."

The contract represents another positive step in our continued growth and reinforces our commitment to delivering effective, accessible advertising solutions for businesses and local authority partners across the UK.