Costs vary depending on location, traffic levels, number of signs per roundabout and campaign duration.

Once a business has sponsored a roundabout, they tend to keep it as a constant signpost to their business, to generate enquiries, build trust amongst their local customer base, or raise awareness. Whilst other advertising comes and goes, roundabout sponsorship is a tried and trusted way to become a recognised and reputable business, reaching hundreds of thousands or even millions of potential customers every month.

Roundabout sponsorship works through repetition, often with the same audiences passing (e.g. 12 months), so Outdo sponsorship is for a minimum of 12 months, and it is possible to have sponsorship deals up to three years, often with renewal or first refusal options for returning sponsors.